The latest data shows that there are over 1.9 billion websites all over the world, and 600 million of these sites are blog sites. - Master Blogging
This means that 31.6% of websites are used for blogging.
But what drives them to use this platform to share their expertise?
Well, this is one of the questions that we are going to unlock as we dive into this article.
Understanding the Definition of a Blog
A blog is derived from the compound word "weblog," which means a website that is regularly updated by an individual or a group of people. - Cambridge Dictionary
Usually, a blog contains posts about opinions, experiences, observations, or information from an individual's expertise.
Additionally, according to Study.com, a blog is a website whose content is regularly updated and is based on niche interests.
Key Benefits of Blogging
There are a lot of benefits in blogging.
And these are some of the reasons why people do blogging.
However, in this article, we will just name some of the common benefits of blogging.
1. Increases your blog's traffic
Of course, one of the reasons why we write content for our blog is to reach people who have the same interest as us.
And blogging is one of the most effective ways to increase your blog's visitors.
Here is why:
Once your blog is listed in search engines like Google, Bing, or Yahoo!, your blog becomes visible to people all over the world.
If this happens, this will significantly increase your blog's traffic and reach people who have the same interest as you.
Moreover, if you have a business, you can use a blog to share more information about your products and services.
2. Build trust and authority
Blogging is one of the ways to build trust and authority towards your potential visitors especially if you offer products and services.
For instance, you can publish content on topics related to your niche and audiences' interest.
Thus, publishing content regularly allows you to build and gain visitors' trust.
3. Drive conversions
Once your blog drives more traffic and builds trust and authority towards your visitors, you can now turn this traffic into sales or revenue, whether your blog is for personal or business.
For example, you can monetize your blog through various monetization programs such as AdSense, Ezoic, Mediavine, Raptive, and more.
Moreover, you can use your blog to sell digital products, courses, and offer services and convert them into sales.
4. Engage audience
One of the benefits in blogging is that you can create an atmosphere to engage your audience.
Why is this important?
Well, having an engaging audience will make your blog more healthy.
And this can be possible if you allow your blog's visitors to share their thoughts in a comment section or allow them to share your post in social media.
The benefits?
Having a lively and healthy blog will make your site more engaging, build healthy community, higher conversation rate, etc.
5. To education people
One of the reasons why people keep searching in search engines is to learn something that is new.
And blogging is one of the gateways to educate them.
For example, you can provide tutorials to educate them.
Or, you can do a products and services review to help them decide.
Moreover, you can use this platform to share your expertise and experiences about something to your audience.
6. Establish a personal brand
Another benefits of blogging is that it helps you establish your personal brand.
Having an established personal brand opens a lot of opportunities such as career advancement, a guest speaker, an influencer, and more.
Moreover, having a well-established blog will open more doors to collaborate with media streams and big companies for big opportunities.
Final thoughts:
Blogging is fun and offers a wide range of benefits, and a lot of people are benefiting on it.
It is not as hard as what other people think.
So, why not give it a try?
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